Motivational videos that work
Uplifting videos come in many flavors. Some are compilations of great quotes from people who overcame the odds. Others add a different context to great historic or movie speeches by adding images and music.
They tell stories of perseverance, of beating the odds and pushing through the pain and challenges.
1. The tale of perseverance
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Working hard and giving your all doesn’t guarantee victory. This video sets the story of Derek Redmond’s 400m Olympic race to music. Redmond was a favorite to win but, 150 metres into the race he tore his hamstring and went down. The pain must have been unbearable. He could barely move.
Despite the agony, he got up and hopped down the course, determined to finish. True stories like this one highlight just what people are capable of. The music and text add to the power of the video.
The stakes don’t need to be this high for a story to work. You can tell stories about your team, about challenges you overcame, or even share the true life stories of people your customers admire. A well-crafted story is a powerful motivator.
2. The voice in your head
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You know that voice? The one that tells you it’s all a waste of time? That there’s no point in trying because you’re going to fail anyway. This video gives the voice a seat at the table (or in the car.) The voice takes umbrage with everything. He hates the Tony Robbins CD playing the background, the early mornings and the stupid risk taking.
Motivation isn’t just about slogans and mantras. It can be about acknowledging that taking risks and working hard is terrifying. The idea of failure is never far behind.
What is your audience worried about? What keeps them up at night? Make a video that addresses those fears and speaks up for the other side. The cost of doing nothing can be much higher than failing.
3. The stories we tell ourselves
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You know that voice? The one that tells you it’s all a waste of time? That there’s no point in trying because you’re going to fail anyway. This video gives the voice a seat at the table (or in the car.) The voice takes umbrage with everything. He hates the Tony Robbins CD playing the background, the early mornings and the stupid risk taking.
Motivation isn’t just about slogans and mantras. It can be about acknowledging that taking risks and working hard is terrifying. The idea of failure is never far behind.
What is your audience worried about? What keeps them up at night? Make a video that addresses those fears and speaks up for the other side. The cost of doing nothing can be much higher than failing.
3. The stories we tell ourselves
[Total_Soft_Gallery_Video id=”9″]
You know that voice? The one that tells you it’s all a waste of time? That there’s no point in trying because you’re going to fail anyway. This video gives the voice a seat at the table (or in the car.) The voice takes umbrage with everything. He hates the Tony Robbins CD playing the background, the early mornings and the stupid risk taking.
Motivation isn’t just about slogans and mantras. It can be about acknowledging that taking risks and working hard is terrifying. The idea of failure is never far behind.
What is your audience worried about? What keeps them up at night? Make a video that addresses those fears and speaks up for the other side. The cost of doing nothing can be much higher than failing.